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Masters of Linen

European linen of quality

Linen is the environmentally-friendly fibre by excellence, from cultivation to transformation. While linen has always been recognized for its natural properties, its ecofriendly qualities have today been confirmed by the results of a first ever life cycle assessment, according to the ISO 14040 and 14044 standards. Two indicators measure the environmental impact of linen, such as the freshwater aquatic ecotoxicity (8 times less than cotton) and water consumption (4 times less than cotton).

Natural Qualities

Breathable and thermoregulating: the hollow structure of the linen fibre provides fresh comfort in summer and insulation in winter. linen helps regulate body temperature even through drastic changes in temperature. Natural moisture control: linen absorption capacity is 20% of its weight, without feeling wet. Hence the use of linen in warm countries, where it is also considered as sign of social position. Non allergic, anti-bacterial and anti-stress », it is beneficial for the skin and comfortable to wear. It even becomes softer after a few washes. Due the length and strength of its fibre, linen is the most resistant natural fibre (and ranks just after special steels); it is durable without pilling or losing its shape.

Linen boasts excellent dye penetration, and offers deep and vibrant colour ranges, while using less dye products.

Easy Care

European quality linen of guarantees dimensional stability and colour fastness. Antistatic, it doesn't attract dust. Linen knits has an amazing property: it doesn't wrinkle. It enables linen to be worn all year round. 100% linen or blended, it offers all the qualities of linen, softness, handle, comfort and shine, without the creasing...the linen tradition has been nourished by the passion for excellence of highly skilled craftsmen and trasmitted through generations. Ethical, it provides employment and complies with the european labour regulations.

In short, Linen offers the best:

For fashion: unlimited creative possibilities thanks to its versatility, variety of choices in yarn counts (Nm 9 to 90), weaves and stitches, and rich colours, as well as the diversity in finishings – crease resistant, sanfor, waterproof, - and its affinities with other fibres including for winter. Providing inimitable sensation of soothing comfort whatever the season, especially for shirting, jersey tee-shirts and tops, scarves, 'second skin' underwear and homewear.

For accessories: strong canvasses for luggage, with or without waterproof coating.

For bedding: soothing properties and regulation of body temperature though sleep cycles, favouring deeper and more refreshing sleep. It is the most appropriate fibre to feel relaxed and experience psychological and physical well being.

For bath and spa damask, terry cloth and honeycomb towels are antibacterial and offer inimitable absorption, which makes it perfect for home, as well as saunas and spas.

For table linen: for everyday dinner-parties as well as for festive occasions, propositions range from traditional damasks and Venise stitches to contemporary casual linens.

For kitchen linen: tea towels in linen are perfect for drying up without pilling.

For furnishings, strong fabrics for seating, dust-repellent drapes and carpets, breeze-light voiles, wall coverings, etc.

Care Instructions for Linen

Linen is easy to care for, it does not shrink or pill or lose its colour. Washing instructions are similar to cotton. Pure white linen can be washed at high temperatures. Colored linen should be washed following the care instructions label, and using a brightener-free detergent. use a gentle spin & drying cycle to prevent creases. Ironing linen is easier while still damp. Linen knits may be machine washed (delicate or wool cycle). Ironing is usually unnecessary. Linen furnishing fabrics: simply brush or vacuum. In case of a stain never leave the stains to dry and pat with a damp white cloth and dry clean curtains and carpet. Linen

European linen is recognized like the best in the whole world. This excellency originates from three factors: a favourable climate, a particularly well-suited soil and the know-how and passion for quality of flaxgrowers. Textile flax has been grown in europe since ancient times. Today, the European Union accounts for 2/3 of production worldwide and has become the undisputed benchmark for quality. Major producing countries are Belgium, France and the Netherlands, but also Poland, the Czech Republic etc.

courtesy of: masters of linen - 15, rue du louvre - 75001 paris.

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